NUTrition

How do you take on the gender pay gap with a bag of nuts that nobody had ever really heard of? By showing men what it feels like to get less for once.

Half a billion impressions later, a brand with 42 Twitter followers had made a splash, Equal Rights Advocates had an all-new partner, and a whole bunch of men left knowing how the other side feels.

Awards:
Bronze - 2020 Chicago Advertising Federation