FTX Crypto

Sometimes in advertising, you get to launch a cool new brand that wants to do really great work. And then sometimes, it turns out that brand’s CEO was massively defrauding everyone (allegedly). But guess that’s advertising (allegedly).

Anyway, remember back when crypto was the hot shit and everyone who didn’t get in had FOMO? Well that idea led to one of the first major ad campaigns for crypto ever. Sorry.

I used to think the most “fun” fact about this work was that it went from brief to air in 3 weeks. Not anymore.