Brita

Brita approached us with a problem - they were a water filtration brand that didn't stand for anything more than water filtration. So in an era with more negativity than ever before, we realized that Brita could naturally stand for filtering that all out.

And what better place to start than where negativity lives most - the internet.

Awards:
Shortlist - Cannes 2018 (Use of Integrated Media)
Shortlist - Cannes 2018 (Use of Social Platforms)
Silver - Chicago Addys 2018 (Social Media Campaign)

(Having 2-time MVP Steph Curry in the fold didn't hurt, either.)